The origin story (unskippable, sorry)
I didn't start out trying to be a "content engineer." I just kept running into the same gap: an NGO that needed marketing, an internship that became an agency, an agency that needed a sharper niche, and kept building the skill to close it myself.
Founded and incorporated SBAE, a nonprofit digitizing agriculture in the Philippines. Built a full student volunteer team, ran it for two years, and hit the gap: I couldn't lead effectively without marketing + tech skills. That gap is why everything after this exists.
Took a semester off school to close it. Went deep on AI in August, found AirOps in September, started at Symph as an AI content intern in October, and landed my first automation client that same month.
Ran ALLBA ("All About AI"), my agency, alongside the internship. Grew on word of mouth + AirOps referrals. Demoed to Symph's 60+ person team, declined their full-time offer, took an advisory partnership instead. Profitable from day one.
Pivoted ALLBA into Butterflowy with co-founders, niched into marketing automations, became AirOps' whitelabel ops partner. Left after 8 months over direction + burnout. But it's how I got to join AirOps full time.
Solutions Architect on the CX team: 15 accounts, ~$1.22M book, ~70 workflows shipped. Now left after 10 months in order to max out the value I can provide outside working for a startup.